Alma De los Rios

About:
Wax Up! LLC
&
ALMA LOPEZ
The Artist Behind the Brows

‘Brows With Attitude’ 

‘More than a look—it’s a statement of individuality and elegance’

‘Our Mission’

‘To keep the essence of authenticity  

With over 25 years of expertise in the beauty and art industry. Our commitment is to empower beauty that feels real, looks refined, and lives boldly.

 ‘Our Vision’

To be the symbol of self-expression, attitude, and confidence 

We envision a world where every brow arch tells a story—one of attitude, authenticity, and artistry. Every shape is intentional, and every visit is an experience.

‘Timeless Beauty’ 

Natural brow design has endured through time and epochs due to its timeless appeal and ability to enhance the inherent beauty of facial features. Across different cultures and historical periods, from ancient civilizations to contemporary fashion trends, the emphasis on natural symmetry and balance has remained a constant.

This enduring style reflects a universal appreciation for authenticity, as it complements the individual’s unique facial structure without overwhelming it. The natural brow design continues to be celebrated for its elegance, simplicity, and ability to harmonize one’s natural allure.

Alma Lopez

Brow Expert | Poet | Published Author | Elite Fitness Coach

Alma Lopez is more than just a brow expert—she’s a multifaceted artist and coach. As a poet, published author, and elite fitness coach, Alma channels her passion and depth into every aspect of her work. Her brow designs are not just about aesthetics; they embody soul, precision, and personality.

Our Philosophy

Rooted in holistic beauty and artistic integrity, Alma believes that confidence is the finest accessory. Every service she offers reflects this belief, inspiring clients to embrace their unique beauty.

The Story Behind ‘Bonita’

‘Bonita,’ Alma’s signature logo, is more than just an illustration. Created during a time of uncertainty, it symbolized her search for freedom and, later, became the empowering voice of Wax Up!—a testament to resilience and self-expression.

Partnership Opportunities!

Explore the expansive growth opportunities that Wax Up! offers within the corporate and hospitality sectors. We are open to partnerships to help diversify, expand, and elevate your service offerings to your exclusive clientele. Our trusted Brows by Design isn’t just an add-on service; it’s a gateway to enhancing guest satisfaction, luxury, and customer loyalty. For more information, feel free to give us a call.

Step Into the Elite*

Join our worldwide confident community of clients who rely on Wax Up! for more than just brows—experience how our innovative approach can enhance you or your business’s appeal and profitability.

*We understand your time is precious. Set your reservation online and let your attitude shine through your brows.*